Full 100 Point SEO Checklist

Our full 100 point SEO Checklist consists of the following:

Points from the checklist

1. SEO friendly URLs – Does not contain special characters, underscores, spaces, capital letters or doesn’t exceed 100 characters
2. Alt and title attributes on images
3. H1-H6 title tags – Proper headings used throughout the website
4. Robots.txt present
5. Sitemap present and references inside robots.txt
6. Title tag present
7. Meta tags present including keywords and description
8. Structured data markup present
9. Mobile responsive – Website works perfectly on all devices
10. Google Search Console setup
11. Google Analytics installed
12. UTM Tracking – Tracking URLs implemented for external properties
13. Conversion tracking – Track all form submissions and calls from your website
14. Browser compatibility – Check your website works on all browsers
15. Error 404 page – Error not found pages present
16. Clean code – Your websites source code doesn’t contain bloated code and is easy to read for search engines
17. HTML generated source code
18. Valid HTML5 source code
19. Targeting specific keywords
20. Latent semantic indexing – related keywords used throughout
21. Content management system (CMS) for managing content
22. Featured image for sharing social media thumbnail
23. Indexed URLs on search engines
24. Geo-tagged images – metadata included inside images
25. WWW redirect – redirect either the www or non-www.
26. 301 permanent redirects where needed
27. Hreflang tags for e-commerce and international websites
28. No broken URLs
29. Internal links to other pages
30. Good labeling of anchor text for interlinking
31. Favicon
32. Social Media profiles
33. Links to social media properties
34. Blog is present and being utilized
35. Disavow spammy backlinks
36. Unique content
37. Local SEO
38. An extension off SEO, this list specifically targets local SEO most commonly used by SMBs wanting to rank on the search engines in local areas. All the previous SEO metrics should be implemented alongside this list that specifically relates to local SEO.
39. Google maps embedded with your location
40. NAP (Name, Address, Phone Number) present
41. Registered & verified on multiple search engines
42. Location pages for each location served
43. Reputation Management
44. Create local citations / listed on local directories
45. An About us page is present
46. Tracking progress of keywords
47. Looking for a local SEO strategy?
48. Usability – One of the most important factors, as if your visitors cannot use your website easily, it’s likely they’ll leave (or bounce) and go to a competitor. Ensuring your user journey is flawless is essential so ensuring you have the following in place will boost usability for your users.
49. Screen readers for disabled and visually impaired
50. Colour scheme meets expected WCAG guidelines
51. No intrusive pop ups
52. Contemporary design
53. Up to date content
54. Attractive imagery
55. Using video where possible
56. Domain name emails
57. Email signature
58. Attractive Call to actions
59. Don’t serve different content to different countries
60. Contact forms
61. Cookies
62. Breadcrumbs for site navigation
63. Domain name is memorable
64. Give your users a flawless experience with our UX/UI services
65. Page Speed
66. Above the content fold within 3 second
67. Fully loaded page speed within 6.4 seconds
68. Caching implemented for all possible resources
69. Less than 85+ requests from different files
70. Compressed images
71. Enable gzip compression
72. Priorities critical HTML and CSS
73. Minify HTML, CSS & JS
74. Defer JavaScript
75. Expiry headers present
76. CDN to serve content faster
77. Fast TTFB – Time to First Byte
78. Make your website lightning fast with our web design services
79. Security
80. HTTPS
81. No mixed content issues
82. Latest stable PHP version (7.4)
83. DKIM verification for emails
84. Weekly or monthly backups
85. Updated themes and plugins
86. Remove unnecessary themes
87. Enforce strong passwords
88. Protect against SQL injection
89. Encrypt passwords
90. Use two factor authentication
91. Protect against cross site scripting
92. Don’t use outdated libraries
93. Check console log errors and warnings
94. Mitigate against DDoS attacks
95. Limit login attempts
96. GDPR Compliant
97. Privacy policy
98. Spam prevention
99. Cookies policy
100. No use of iFrames throughout the website